According to Dev Khare, partner at Lightspeed India, companies like Physics Wallah, Seekho and Bhanzu are leading this shift by embracing low-cost, scalable customer engagement strategies. This marks a significant departure from the pre-pandemic focus on aggressive sales and marketing expenditures.
This story is from the December 21, 2024 edition of Financial Express Hyderabad.
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This story is from the December 21, 2024 edition of Financial Express Hyderabad.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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