The growth will be driven by the premiumisation trend, rise in interest for higher-specification devices and value-centric approach from smartphone companies. In 2021, the smartphone market value was at $37.9 billion (₹3.25 lakh crore).
Further, the retail average selling price (ASP) of India's smartphone market is expected to cross the $300 (around ₹25,700) mark for the first time in 2025.
This story is from the January 04, 2025 edition of Financial Express Kochi.
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This story is from the January 04, 2025 edition of Financial Express Kochi.
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