In today's increasingly conscious world, brands are no longer judged solely by their products or profits but by their values and actions. Philanthropy has become a powerful way for businesses to create a positive image, showing that their commitment to social responsibility goes beyond profit.
By investing in good causes, companies not only contribute to societal welfare but also build a brand that resonates with compassion, integrity, and purpose. This has become more relevant as consumers, employees, and stakeholders seek out firms that share their desire for social impact.
This story is from the December 11, 2024 edition of Financial Express Kolkata.
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This story is from the December 11, 2024 edition of Financial Express Kolkata.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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