The growth largely came from categories such as beauty and personal care, and home and kitchen, which saw about 70% year-on-year growth in orders.
Meesho recorded nearly 175 million annual transacting users in 2024, among which about 50% of the user base came from tier 4 towns and beyond such as Naidupeta (Andhra Pradesh), Sherghati (Bihar), and Harapanahalli (Karnataka), the company said in a statement.
This story is from the December 14, 2024 edition of Financial Express Kolkata.
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This story is from the December 14, 2024 edition of Financial Express Kolkata.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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