Using partnerships, AI to enhance presence in India
Financial Express Kolkata|January 06, 2025
WITH BANK PO EXAMS, WE'VE EXPANDED OUR TEST PREP PORTFOLIO, WHICH ALREADY INCLUDES NEET, IIT JEE, UGC, AND UPSC.
EBRAHIM MATTHEWS, SENIOR VP, INTERNATIONAL HIGHER EDUCATION, PEARSON

Learning company Pearson has started using artificial intelligence (AI) to translate some of its international blockbuster titles into Indian languages.

"India is Pearson's largest higher education market after the US and Canada, and we are doubling down on our investment here," said Ebrahim Matthews, senior VP, International Higher Education, Pearson. Recently in India to forge new partnerships with edtech companies and educational institutions, he told FE's Vikram Chaudhary that, using the power of AI and partnerships, Pearson is making global books more suited to the Indian market, both in terms of context and content. Excerpts:

Why are you using GenAI to translate Pearson's global books into Indian languages?

This story is from the January 06, 2025 edition of Financial Express Kolkata.

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This story is from the January 06, 2025 edition of Financial Express Kolkata.

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