THE TELECOM REGULATORY Authority of India's (Trai) recent recommendation on the definition of international traffic has come as a setback for global tech majors such as Amazon, Uber, Google, Meta and WhatsApp, as they will have to shell out a higher amount to telcos for sending SMSes to their consumers.
As per the definition proposed by Trai for international traffic, any one-time passwords (OTPs) or other transactional or promotional messages sent by these players to the consumers in India would be treated as international SMSes and charged at international tariffs and not domestic tariffs set by the telcos.
Though these firms have operations in India, telcos charge them international long-distance SMS rates because their servers located abroad are used to generate messages to consumers in India.
This story is from the December 18, 2024 edition of Financial Express Lucknow.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 18, 2024 edition of Financial Express Lucknow.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Film fest raises toast to women, Kerala hopes industry follows
WHEN SHE SET out to direct her first feature film, Adithya Baby had an army of university classmates as her cast and crew.
Maharashtra portfolios: CM keeps home; Pawar gets finance
MAHARASHTRA CHIEF MINISTER Devendra Fadnavis on Saturday allocated portfolios to his council of ministers, retaining the crucial Home department with him.
AAP rejects claims of nod to prosecute Kejriwal
AAM AADMI PARTY leaders in Delhi, including chief minister Atishi, on Saturday rejected claims that Lieutenant Governor VK Saxena has granted sanction to the Enforcement Directorate to prosecute party supremo Arvind Kejriwal in the alleged excise policy scam.
A 'second tree of life' could wreak havoc, scientists warn
Research on altering fundamental DNA, protein structures could lead to synthesis of lethal organisms
US shutdown averted, with funding bill rushed by Senate
Gets overwhelming approval in the House of 366-34
How to repair the planet? An answer hides in plain sight
What if we're looking at environmental problems the wrong way? What if we tackled them as a whole, instead of individually?
Big blows for the Constitution
Congress but Indira Gandhi apologized and vowed that Emergency would never be repeated. A commemoration of 75 years of adoption of the Constitution in Parliament.
Shame and hypocrisy
What really nauseated me about the shenanigans in Parliament last week was the hypocrisy.
Get informed on inflammation
We all know about anti-inflammatory diets, but do we know inflammation?
The 2025 gadget sneak preview
Gadgets and tech advancements to look out for in 2025
