Line of control
Financial Express Lucknow|December 18, 2024
● When should a brand stop trying to jolt the audience?
PALLABI DEY PURKAYASTHA

AT-HOME SALON services provider Yes Madam invited employees to participate in a stress-related survey at work recently, then pretended to pink-slip them for being stressed, only to reveal later it was all for a noble cause—awareness of stress at workplace.

This story is from the December 18, 2024 edition of Financial Express Lucknow.

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This story is from the December 18, 2024 edition of Financial Express Lucknow.

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