INDIGO ON TUESDAY moved the Delhi High Court against Mahindra & Mahindra, alleging trademark infringement by the latter for its upcoming electric vehicle, the BE 6e. IndiGo's objection is to the use of "6e" by M&M in its vehicle as the airline uses 6E as its call sign, and considers it a key part of its brand and services. So, in a way 6E has become synonymous with IndiGo, like AI is to Air India and 9W was to Jet Airways, the airline has argued.
The BE 6e, unveiled recently by Mahindra Electric Automobile, is set to commercially hit the market in the next two months.
The case came up for hearing on Tuesday but Justice Amit Bansal recused himself. The matter is now scheduled for December 9. Legal observers said that the decision on the matter will surely set a precedent for intellectual property (IPR) disputes in the country.
This story is from the December 04, 2024 edition of Financial Express Mumbai.
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This story is from the December 04, 2024 edition of Financial Express Mumbai.
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