THE COUNTRY'S LARGEST airline IndiGo just announced the launch of a premium luggage range in collaboration with actor Deepika Padukone-backed lifestyle brand Mokobara. The new luggage collection, Moko 6E, offers a check-in bag and a cabin bag in the signature IndiGo blue.
IndiGo has sweetened the deal for its passengers, offering an extra 2 kilos of baggage allowance for customers for one year after purchase at no additional cost. With a starting of ₹9,999 and a sixyear warranty, IndiGo says it is looking to reach more discerning consumers who travel for business or leisure.
The airline already enjoys a substantial share of over 60% in India's domestic civil aviation sector as per DGCA data. So why then is it making its way into the ₹50,000-crore luggage market in the country? According to an IndiGo spokesperson, the aim is to leverage the carrier's strong brand presence to target modern Indian jetsetters and create a seamless travel experience.
This story is from the November 20, 2023 edition of Financial Express Mumbai.
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This story is from the November 20, 2023 edition of Financial Express Mumbai.
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