This beautifully crafted ad weaves together the traditional and the contemporary, focusing on the timeless bond between a mentor and his students.In the advertisement, the Guru's dedication is vividly portrayed through his late-night rituals of making a steaming cup of tea for students studying away from home in the hostel. Accompanied by Bhakarwadi — a signature Chitale Bandhu delicacy—the tea not only provides comfort but also serves as a warm reminder of home.The emotional impact is further enhanced as the Guru shares inspiring cricket matches featuring Sachin Tendulkar, an embodiment of perseverance and excellence, to uplift and motivate his students.The ad not only celebrates the rich legacy of Chitale Bandhu but also resonates on an emotional level, highlighting the bond between generations through the universal language of cricket. The ad celebrates the deep, personal bonds formed through shared values and traditions.— As told to Alokananda Chakraborty

Ad celebrates bonds formed through shared values

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.