AT A TIME when Reliance Jio is going aggressive to capture market share, Bharti Airtel has also stepped up to take on the competition with lucrative offerings. The telecom operator on Monday lowered the entry-level tariffs for its postpaid family plans.
It launched a ₹599 postpaid family plan and two other plans - ₹799 and ₹998 - as part of its all-in-one Airtel Black offering.
While all the newly-launched postpaid offers support one add-on connection with OTT plans of Amazon Prime, Disney+Hotstar, and Airtel Xstream, the ₹799 and ₹998 plans come with direct-to-home (DTH) and broadband plans, respectively.
Besides the competition, the reason for Airtel to introduce the entry-level tariff of 599 can be attributed to the fact that for a family of two, it is not cost effective to choose the current ₹999 postpaid plan, which supports four SIM cards. With the new plan, each connection will cost ₹300 with 105 GB total data.
This story is from the March 21, 2023 edition of Financial Express Mumbai.
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This story is from the March 21, 2023 edition of Financial Express Mumbai.
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