The company has already witnessed up to a 40% year-onyear increase in sales of AC in March from the Southern region, where sales of cooling products start early, Blue Star managing director B Thiagarajan said."Our goal is to reach the market share of 15% in FY25.
So we are working towards that, we have another 11 months to go," Thiagarajan said.
To woo customers in its fold, Blue Star, which launched a new range of over 100 affordable and premium models of AC on Tuesday, plans to invest over Rs 40 crore in advertising during the summer season.
This story is from the April 10, 2024 edition of Financial Express Mumbai.
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This story is from the April 10, 2024 edition of Financial Express Mumbai.
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