He says Indriya has swiftly established itself in the industry by combining innovative retail approaches with a keen understanding of consumer preferences. In this interview, Kohli talks to Pallabi Dey Purkayastha about what it takes to stand out in a rapidly crowding category. Edited excerpts:
As a late entrant, what are your expectations for the brand? Our goal is to establish Indriya among the top three players in the organised jewellery industry. This sector contributes nearly 7% to India's GDP, and as India moves towards becoming a $10 trillion economy, jewellery will play a significant role. Beyond profitability, we aim to bring freshness to this traditional industry with innovative designs and experiences.
The jewellery industry has immense untapped potential, and we believe Indriya can be a catalyst for further transforming this space. The market itself has matured, with a clear shift toward organised players who can offer quality, trust, and a superior customer experience. This is precisely where Indriya fits in. We are not just entering the market; we are reimagining it for today's discerning customers who seek both tradition and innovation in their jewellery.
This story is from the December 25, 2024 edition of Financial Express Mumbai.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 25, 2024 edition of Financial Express Mumbai.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Shyam Benegal cremated with full state honours
VETERAN FILMMAKER SHYAM Benegal, the pioneer of the parallel cinema movement in Indian cinema in the 1970s and 1980s, was cremated on Tuesday with full state honours and a three-gun salute.
Champions Trophy: India to play Pakistan on Feb 23
INDIA WILL PLAY all their matches of the Champions Trophy in Dubai with the marquee clash against arch-rivals Pakistan scheduled on February 23, the International Cricket Council (ICC) announced on Tuesday.
Net gains: Secured Virat, cautious Rohit gear up
INDIA GOT A chance to bat in the nets on fresher pitches on Tuesday, their last day of training as Christmas day is a rest day for them.
A middle-class meltdown
Economic shift, stagnating real income post Covid weigh on spending on daily items
EAM in US to boost bilateral ties
IN WHAT IS expected to be the first high-level contact between the incoming Trump 2.0 administration and the Indian government in its third term, external affairs Minister S Jaishankar is likely to meet the new Trump team in the US.
Uniting for greater good
COLLABORATIVE PHILANTHROPY is not a new idea.
IOC to invest ₹61K cr for Odisha project
NAPHTHA CRACKER PROJECT IN PARADIP
18% GST on used EV to be paid on seller's margin
A REGISTERED PERSON will have to pay an 18% Goods and Services Tax (GST) on sale of old and used vehicle only if the seller has earned a margin, which is if the selling price is higher than the depreciation adjusted cost price of the vehicle, official sources said.
Changing the lens can make a big difference
Why the campaign rocks: It's great to witness the growing number of gender-forward campaigns, each challenging outdated norm and fostering more inclusive, progressive narratives.
Road to relevance
How to craft a brand strategy that stands the test of time