THE LINES BETWEEN real and virtual space campaigns, events, and consumer journeys are blurring. The convergence of offline, online, and metaverse channels suggests the relevance of characterisation, specialisation, and personalisation to make a lasting impression has become the norm.
As consumer narratives become more complex, the demand for personalised marketing has shifted from a trend to an essential, ongoing strategy. The 0202M (Offline-to-Online-to-Metaverse) business model is a revolutionary innovation in an information-saturated landscape.
Pushing the boundaries through completely new mediums, this model seamlessly delivers meaningful and memorable brand interactions.
This story is from the December 04, 2024 edition of Financial Express Mumbai.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 04, 2024 edition of Financial Express Mumbai.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Housing sales in top 7 cities to reach ₹5.10 L-cr
RESIDENTIAL MARKET IN India continues to remain on a strong footing, with 2024 likely to end as the best year ever in terms of performance across top seven cities.
Sunak, wife to set up private office, says report
FORMER BRITISH PRIME minister Rishi Sunak and his wife, Akshata Murty, are believed to be in talks to set up a new private office in the new year to make a positive contribution to Britain, according to a UK media report.
AI drives surge in country's digital ad spending: Report
APAC MARKETS TO GROW AT 5.8%
Rahul has chance to put Test career back on track
IT'S STILL NOT clear whether KL Rahul will open in the Adelaide Test.
Protest held against ISKCON saint arrest
THE SARVA HINDU Samaj demonstrated here on Wednesday against the arrest of ISKCON temple saint Chinmay Krishna Das in Bangladesh and the \"continuous oppression\" of Hindus there.
Sukhbir Singh Badal survives a gunfire attack at Golden Temple
FORMER PUNJAB CHIEF Minister Sukhbir Singh Badal (62) had a narrow escape on Wednesday as a man, identified as a former militant, attempted to open fire at him while the Shiromani Akali Dal (SAD) leader was on \"punishment\" guard duty at the Golden Temple.
Stopped on way to Sambhal, Rahul says it's my duty as LoP
A Congress delegation led by Leader of Opposition in Lok Sabha Rahul Gandhi and party MPs Priyanka Gandhi and K C Venugopal was stopped by Uttar Pradesh Police from going to violence-hit Sambhal at the Ghazipur border with Delhi on Wednesday morning.
Fadnavis to take oath as CM today
Ajit Pawar to be sworn in as Deputy CM, no other ministers to be named as yet
Waaree Energies to set up 11.4 GW solar capacity by FY27
WAAREE ENERGIES AIMS to set up 11.4 gigawatt (GW) integrated solar manufacturing facility by fiscal year 2026-27, the company's chief financial officer Sonal Shrivastava said.
Honda drives in new Amaze; EV debut on track
HONDA CARS INDIA on Wednesday drove in the third-generation Amaze and said that its Elevate-based electric SUV is on track to be launched by 2026.
