THE LINES BETWEEN real and virtual space campaigns, events, and consumer journeys are blurring. The convergence of offline, online, and metaverse channels suggests the relevance of characterisation, specialisation, and personalisation to make a lasting impression has become the norm.
As consumer narratives become more complex, the demand for personalised marketing has shifted from a trend to an essential, ongoing strategy. The 0202M (Offline-to-Online-to-Metaverse) business model is a revolutionary innovation in an information-saturated landscape.
Pushing the boundaries through completely new mediums, this model seamlessly delivers meaningful and memorable brand interactions.
This story is from the December 04, 2024 edition of Financial Express Mumbai.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 04, 2024 edition of Financial Express Mumbai.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Top IITs see a drop in campus placements
More students likely getting jobs independently
ICC explores two-tier Test cricket system
ICC chief Jay Shah will meet Cricket Australia chair Mike Baird and his England counterpart Richard Thompson to discuss the finer points
US set to lift curbs on Indian nuclear entities
Eyeing Deeper Energy Ties
Eight jawans among 9 killed in Naxal attack
VEHICLE BLAST IN CHHATTISGARH
Cautious outlook for auto companies in Q3
No segment shows growth except tractors
SBI Cards: Credit costs to improve
Management strengthens risk assessment measures
Banks: Slower loan growth a worry
Asset quality concerns ease
In search of a growth driver
DIFFICULT TO IDENTIFY A SECTOR THAT HAS POTENTIAL TO LIFT ECONOMY TO A HIGHER TRAJECTORY
Tesla and Waymo should learn from '24 air crashes
If you yearn for a future where you can travel from place to place in safety and comfort, some of the major transport events of 2024 might feel like a setback.
Judicial Overreach Unwarranted
High court order staying Religare Enterprises AGM risks undermining shareholder rights, regulatory authority, and market confidence
