THE BOARD OF Control for Cricket in India (BCCI), the country's apex cricketing body, is putting the final touches to the third edition of the Women's Premier League (WPL). The venues, Baroda and Lucknow, for the 23-game, one-month tournament, which will begin early next month, have been shortlisted. And the teams, five in all, are gearing up for the T20 sporting event.
But the enthusiasm among advertisers, that typically precedes a cricket league, appears to be missing. Ad rates for the WPL, say experts, are likely to remain unchanged from last year. It might see TV ad rates remain at about ₹1-1.5 lakh per 10 seconds, while digital ad rates could cost about ₹150-160 per thousand impressions, which were the rates last year as well, experts said. "There is fatigue in the marketplace with cricket. So, the appetite for cricketing tournaments, excluding the IPL, will be low," Sajal Gupta, CEO, Kiaos Marketing, a Gurugram-based media and marketing consultancy, said.
On the other hand, the upcoming edition of the Indian Premier League (IPL), the men's version of the game, could change all of it. Media industry sources say that the 2025 edition of the IPL may see an 8-10% increase in television advertising rates to ₹18 lakh per 10 seconds from around ₹16.4 lakh per 10 seconds in 2024.
This story is from the January 10, 2025 edition of Financial Express Mumbai.
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This story is from the January 10, 2025 edition of Financial Express Mumbai.
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