Small, calibrated price hikes may also boost price-led growth, which has been flat to negative for most firms through FY24.
"As we are in the process of preparing our budgets for FY25, we find that there is likely to be some amount of inflation in the next financial year. Some amount of price increases therefore will come back, to the tune of 2-3%. So, even as the emphasis is on volume growth within FMCG, small price hikes will be there," Mohit Malhotra, chief executive officer at Ghaziabad-based Dabur India, said.
Harsh Agarwal, vice-chairman & managing director at Kolkata-based Emami, said there could be price hikes of 1.5-3% next year in the personal care and healthcare categories.
This story is from the March 11, 2024 edition of Financial Express Mumbai.
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This story is from the March 11, 2024 edition of Financial Express Mumbai.
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