Generative AI to help edtech improve margins

GENERATIVE AI IS all set to help improve the margins of edtech companies, which have been struggling of late, as academia returns to offline mode of teaching.

- SAMEER RANJAN BAKSHI

Experts and edtech companies FE spoke to showed optimism about how Generative AI can be a game changer for the edtech industry.

The newest technology is not only helping students in personalised learning, but also helping these companies boost revenue, amplify customer satisfaction and increase their operating margins.

Mayank Kumar, co-founder and MD, upGrad, said,"Generative AI improves our margins by automating processes like content generation and assessment, and reducing operational costs. Personalised learning experiences increase student satisfaction and retention, and thus boost our revenues."

A markets and research firm said in a report that Generative Al's potential extends beyond traditional classroom settings, by enabling the creation of personalised content, catering to the individual needs and learning styles of students.