Naveen Soni, president of Lexus India, tells Christina Moniz how the India arm is trying to break into the top 3 APAC markets by 202425. Edited excerpts:
Lexus is a late entrant to India's luxury car market. How challenging has it been to make inroads in a market that has BMW and Porsche? Lexus entered the Indian market in 2017, and would have completed six years in the country in March this year, but two of those years were lost to the pandemic. I would say we're a four-year-old brand and in that sense, are still in the early stages of our journey in India market. We have been growing our presence rapidly across the country since our launch, and now have 23 touch points in 16 cities. Lexus covers around 70-75% of the total luxury car market in terms of sales and around 85% for service.
This story is from the October 04, 2023 edition of Financial Express Mumbai.
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This story is from the October 04, 2023 edition of Financial Express Mumbai.
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