India to toast new year on a cocktail high

● Over 50% prefer cocktails; innovative flavours to AI in mix

- KUNAL DOLEY

EXPERIMENTAL AND INNOVATIVE. These two terms describe almost everything consumers want. So why not in the drink of your choice? From fruity, sweet and spicy concoctions to AI-driven recommendations, from premium offerings to sustainable flavours, liquor enthusiasts are exploring cocktails in new and meaningful ways, as per leading bar owners, bartenders and beverage experts across the country.

“Cocktails have become a universal language, a way to connect people through flavours and experiences. In India, the growing popularity of cocktails reflects the evolving palate of drinkers who are curious and eager to experiment,” said noted bar and beverage expert Giancarlo Mancino, who recently launched the new 'signature skyline cocktail menu' at Cirrus 9, a rooftop bar at The Oberoi, New Delhi.

In fact, the cocktail culture is booming in India. As per the sixth annual Bacardi Cocktail Trends Report released recently, over half (55%) favour cocktails over champagne (41%) to celebrate special occasions, while 45% are looking forward to exploring new bars and restaurants.

The rise of cocktails is also evident in the increasing preference for them over beer, with 32% of respondents drinking more cocktails, the report added.

AS PER JONAS Ax, advocacy lead, Bacardi, India, consumers are now embracing bold, vibrant flavours, with fruity (66%), sweet (53%), and spicy (50%) cocktails leading the way for the next 12 months, as per the cocktail trends report."It's the perfect time to recommend cocktails like the Patron Picante, especially as tequila continues to steal the spotlight," he said. Siya Negi, head of the bar programme at The Leela Palace, New Delhi, agreed."Picante has emerged as a perfect representation of India's rich heritage of spices. Known for its bold, yet balanced spicy kick, this cocktail resonates deeply with the Indian palate," she said.