KIA WILL INTRODUCE a mini electric vehicle, push volumes up by 50%, drive down cost of EVs and work to build its image as an eco-friendly brand in India, putting the country closer to its other large market China by 2030.
Since its debut in August 2019, the Korean automotive brand has quietly surpassed heavyweights Toyota and Honda to build a share of 7% in India's domestic passenger vehicle market, powered by a small range of SUVS; a body style that has remained as the top consumer choice.
The new business plan that is valid through 2030 outlines the roadmap for each of the large global markets, including India, which generates nearly 9% of its global sales and was its fourth single biggest market in the world by the end of 2022.
This story is from the April 07, 2023 edition of Financial Express Mumbai.
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This story is from the April 07, 2023 edition of Financial Express Mumbai.
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