The latest in the series is the E-Luna, which was launched on Wednesday by Kinetic Green at 69,990 onwards."It's an ode to India's first moped that gave Bharat its wings," Sulajja Firodia Motwani, founder and CEO, Kinetic Green, told FE.
"In pre-liberalisation India, the Luna had become a household name. It was a cross between a bicycle and a motorbike and easy to maintain and run," she added.
Alongside 'Hamara Bajaj' and 'Bullet Meri Jaan', 'Chal Meri Luna' became one of the most popular campaigns in the auto industry during the 1980s.
Powered by a 50-cc petrol engine, the Luna was first launched in 1972, and continued its run till late 1990s, by when affordable Indo-Japanese motorcycles and scooters took over the market.
Sales dropped, and finally, stringent emission guidelines killed it.
This story is from the February 08, 2024 edition of Financial Express Mumbai.
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This story is from the February 08, 2024 edition of Financial Express Mumbai.
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