FOUR YEARS AGO, nearly 70,000 Indian otakus people with "intense interest" in anime and manga signed a petition to bring the famous Japanese film Dragon Ball Super Broly to Indian theatres. Their success wasn't a fleeting triumph - more petitioners subsequently persuaded theaters to showcase other Japanese cinematic gems like Kimetsu no Yaiba (Demon Slayer Anime) and Jujutsu Kaisen.
Last week, Amazon's OTT service Prime Video moved to capitalise on this cultural zeitgeist by bringing Anime Times, an anime channel based in Japan, to its Indian customers. Prime members can enjoy popular titles such as SPY FAMILY, Tokyo Revengers, Mob Psycho and so on for a stiff ₹899. "Over the past few years, anime content has gained a significant fandom in India. We are expanding our anime offering with over hundreds of hours of programming," says Vivek Srivastava, head, Prime Video Channels, Prime Video.
Experts say Prime Video's high pricing might be a problem. "It might be tough for the company to scale up initially at this price but if the shows are extremely different, the platform would be able to grow," says Karan Taurani, senior vice-president, and research analyst at Elara Capital.
This story is from the December 25, 2023 edition of Financial Express Mumbai.
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This story is from the December 25, 2023 edition of Financial Express Mumbai.
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