Startups focus on sustainable, social entrepreneurship
Financial Express Mumbai|November 23, 2022
IMAGINE THIS: A shawl or scarf made from chicken feathers, softer than Pashmina shawls. Surprised?
GEETA NAIR
Startups focus on sustainable, social entrepreneurship

Radesh Agrahari, co-founder and designer of startup "Mudita and Radesh" claims to have developed a natural wool-like fibre from the chicken butchery waste - feathers - to make an array of goods like shawls, scarves, stoles and quilts under the brand name of Golden Feathers.

And he says the brand is a big hit and sells at a premium to buyers in India and overseas.

With nearly 65% of the country's population eating poultry meat with an annual consumption of 4.3 lakh tonnes of meat worth ₹25,000 crore sold in India, there is no dearth of raw material.

This story is from the November 23, 2022 edition of Financial Express Mumbai.

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This story is from the November 23, 2022 edition of Financial Express Mumbai.

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