Swift in sales, Maruti's hatchback aims higher with facelift
Financial Express Mumbai|February 11, 2024
MARUTI SUZUKI EXPECTS its premium hatchback, Swift, to cross the 3-million unit mark in sales by the middle of this year. Around the same time, the company is likely to give the model a facelift by launching a new variant, a model of which was displayed at the Japan Mobility Show 2023 in Tokyo.
VIKRAM CHAUDHARY

Swift was the largest selling car in the calendar year 2023. It sold 203,469 units, more than models such as the Wagon R (201,301 units), Baleno (193,989 units), (170,588 units), Tata Nexon (170,311 units) or even Brezza Hyundai Creta (157,311 units).

"Sales trend has proved the timelessness of this hatchback," an industry analyst told FE. "It stood up not only against new-age SUVs, but also against modern hatchbacks such as the all-new Baleno," he added.

The Swift was first launched on May 25, 2005, and hit the 500,000-sales mark in 2010. It then hit the 1million-sales mark in 2013, 1.5 million in 2016, 2 million in 2018, 2.5 million in 2021.

This story is from the February 11, 2024 edition of Financial Express Mumbai.

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This story is from the February 11, 2024 edition of Financial Express Mumbai.

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