Santosh Iyer, MD & CEO of Mercedes-Benz India, told FE, "We are in the market for 28 years and want them (Tesla) to come to India as soon as possible. More players would add to the industry growth momentum. Even though we are not sure if they would participate in the top-end luxury vehicle (TEV) segment, or the premium segment".
The premium segment is loosely defined as cars priced less than ₹1 crore, and TEVs are cars priced above that.
The company on Thursday introduced the AMG SL 55 priced ₹2.35 crore. "Famous in India as the 'Dil Chahta Hai' car, it was portrayed in the cult film when the three protagonists drove it from Mumbai to Goa, and today we have launched the seventh-generation model here," Iyer said. "It was the epitome of cool 22 years ago, and it is the epitome of cool today!"
This story is from the June 23, 2023 edition of Financial Express Mumbai.
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This story is from the June 23, 2023 edition of Financial Express Mumbai.
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