Vodafone Idea loses market share in 17 of 22 circles

AT A TIME when Reliance Jio and Bharti Airtel are competing for higher subscriber base, Vodafone Idea has been losing market share largely due to weak capital expenditure especially on the network, delay in the launch of 5G services, shift of lower-end subscribers to other operators, and lucrative offerings by the competition in some segments, among others, according to analysts.

- JATIN GROVER

In January, the company lost its market share in 17 out of 22 circles, according to data by the Telecom Regulatory Authority of India (Trai). In fact, for the last one year till January end, the company has been losing its market share in these circles, which is also evident from the continuous decline in overall subscriber base.

In Kerala, Vodafone Idea currently has the highest market share of 34.4% among all telcos and the same was 37% at the end of January 2022. In Andhra Pradesh, it had 16.8% share as of January 2022, it is now reduced to 14.5% as of January 2023. Similarly, there are other key circles where the company has been losing market share continuously.