'We prefer to think of our business as B2C'

INTERVIEW: ARNAB BANERJEE, MD & CEO, Ceat | Two-wheeler tyre leader Ceat (28% in 2022) has ambitious plans to enter the US market this fiscal and double its international business turnover. MD and CEO Arnab Banerjee tells Christina Moniz about the company's strategy to take on competition. Edited excerpts:

- Christina Moniz

Earlier this year, Ceat outlined its ambition to boost its market share in the passenger vehicle tyre segment and double its export revenues by FY26. Is the company on track to achieve these targets? Our strength is in the two-wheeler segment, where we are the market leader. Our ambition is to consolidate our leadership position and increase the gap between Ceat and the market's number two brand. We are not yet leaders in the fourwheeler category but are aiming to become the number one player in the replacement category by FY26.

We expect to double our international turnover within the next 2-3 years, which should take the saliency of our international business from about 19% today to 25% by FY27.Agricultural radial business is important for us in the international market, which is why we are investing heavily in product development and marketing for that segment. The other big focus for us is the passenger car radials business, which is doing very well in Europe. We also plan to take it to the US market later this fiscal.