"The platform offers brands an opportunity to directly engage with their audiences and have conversations that matter. With the company undergoing a transformation and new rules coming into effect in future, brands need to wait and watch, to understand their impact and devise a way forward," says Mehernosh Pithawalla, senior VP and head of brand and strategic insights, Godrej & Boyce.
Among the changes that Musk has proposed for Twitter are a paid subscription at $8 a month, a reboot of Vines (short-form video service) and formation of a content moderation council. Considering Twitter is one of the few platforms that is still text-heavy, it would be important for it to have a solid strategy to compete with video-first forms, says Harikrishnan platPillai, CEO and co-founder, TheSmallBigIdea.
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Murdoch ally helps Ambani build media empire in India
SOHEE KIM PR SANJAI
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Microsoft AI Copilot speed boost for coding
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US, China debt pose risks for global public finances: IMF
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Language models in consumer tech
This move is designed to ensure better user experience & privacy
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Vi FPO: Foreign players invest big; about ₹5,400 crore raised
GQG, Fidelity buy almost 40% of the anchor investor portion
