LOOKING AT THE transformation of B2B marketing this year, there's one priority that stands out for me: creating content that buyers relate to. Especially in a market as diverse as India, there's nothing more important than showing your audience that they matter to you. In the year ahead, as B2B marketers continue to prioritise ROI, those who pay equal importance to building trusted relationships will be truly successful.
Here are the big predictions that will chart the path to success in 2025:
Denne historien er fra January 01, 2025-utgaven av Financial Express Pune.
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Denne historien er fra January 01, 2025-utgaven av Financial Express Pune.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Rupee at lifetime low as equities slide; tilt bearish
THE RUPEE DECLINED 4 paise to settle at a record low of 85.83 against the dollar on Monday, amid a steep fall in domestic equity markets and unabated outflow of foreign capital.
Sebi Relaxes Settlement Norms for Dormant Accounts
SEBI ON MONDAY said it has eased norms for the settlement of client funds in trading accounts that have remained inactive for 30 days.
PSBs turn net sellers of govt securities
STATE-OWNED BANKS HAVE turned net sellers of government bonds (G-Secs) amid a widening liquidity deficit, said traders.
ITC ends in the red on hotel biz demerger
SHARES OF ITC ended nearly 3% lower on Monday, as the stock traded ex-demerger, after a special trading session to discover the price for ITC Hotels.
PSBs' share in 'fair value' investments declines, private banks report gains
STATE-OWNED BANKS' SHARE in the 'fair value through profit and loss investment portfolio' (FVPTL), the newly-introduced investment category, has gone down to 37.2% from around 45%. Meanwhile, the share of private banks has risen to nearly one-third, according to the Reserve Bank of India's (RBI) latest Financial Stability Report.
Bank shares plunge up to 8% amid weak business updates
Historically, the third quarter is not a great one for banks
D2C firm Frido set to be ₹200-cr brand
ARCATRON MOBILITY'S DIRECT-TO-CONSUMER (D2C) arm Frido is on track to become a ₹200-crore brand.
RIL Arm Launches Raskik Gluco Energy Drink, Adding Fizz to Hydration Market
Beverage to rival Tata Consumer, Dabur products
Adani Group lines up petchem foray
GAUTAM ADANI'S GROUP has teamed up with Thailand's Indorama Resources for a foray into the petrochemical business as the ports-to-energy conglomerate looks to expand in adjacencies.
Former executives at OYO, upGrad launch mobility platform
MAYANK KUMAR, FORMER CEO of upGrad, and Ayush Mathur, a former senior leader at OYO, have launched a new mobility platform for blue-collar workers called BorderPlus.
