Festive cheer missing as retail sales growth slows, finds study
Financial Express Pune|December 31, 2024
THE RETAIL SECTOR'S festive sales growth failed to meet expectations this year, reflecting subdued consumer demand, according to the Retailers Association of India (RAI).
RAGHAV AGGARWAL

The sector recorded a modest 7% growth between October 7 and December 1, compared to the same period last year. This fell short of the anticipated 10% growth, as revealed in RAI's 56th Retail Business Survey.

"Consumption growth has been subdued throughout the year, prompting retailers to boost business through promotional offers and encouraging festive purchases," said Kumar Rajagopalan, CEO of RAI.

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