The Central Consumer Protection Authority of India (CCPA) is finalising draft rules on surrogate advertising of products like alcohol and tobacco that are not allowed to promote themselves in the media. A 'Mint' report dated December 9 said CCPA will release its guidelines this month having consulted the liquor industry, consumer groups and law enforcement agencies.
Direct or indirect promotion of liquor and tobacco products is prohibited under the Cable Television Network (Regulation) Act and the ad industry's self-regulatory body. The Advertising Standards Council of India (ASCI) has an ad framework that allows legitimate extensions of alcohol and tobacco (cigarettes, pan masala) brands as opposed to surrogates.
Surrogate advertising refers to companies promoting their liquor or tobacco brands in the guise of other harmless products (soda, packaged water, music CDs, glassware) that may not be real businesses. The ASCI code mandates product or service brand extensions be registered with relevant government authorities and meet other qualification criteria like specified sales turnover, distribution, investments and certification from an industry body or a chartered accountant.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
'OTT is now about stars, comebacks'
Actor Divya Dutta made a cameo appearance recently in the OTT film Sikandar Ka Muqaddar, which has led fans to believe maybe she will have a bigger role in a potential sequel.
Seal it with a Marquise!
Actor-singer Selena Gomez recently surprised her fans when she announced her engagement to music producer Benny Blanco.
Zakir Hussain matlab tabla: Pandit Hariprasad Chaurasia on Ustad's death
Pandit Hariprasad Chaurasia, the legendary classical flautist and music director, is unable to believe that Ustad Zakir Hussain has passed away at \"such a young age\", he tells HT City.
WHY INDIA LOVES BRAND AYUSHMANN KHURRANA
Actor Ayushmann Khurrana is considered one of India's most relatable youth icons, something that is reflected in the diverse brands he endorses.
When Chay flew to Mumbai
Following their wedding on December 4, actor-couple Naga Chaitanya and Sobhita Dhulipala have opened up about their relationship for the first time.
New Zealand crush England by 423 runs to send retiring Southee out on a high
HAMILTON: New Zealand tore through England's batting on Tuesday to crush the visitors by 423 runs in the third Test and send Tim Southee into retirement on a triumphant note.
Grit in the tail frustrates the hosts, India avoid follow-on
Like in 2021, there was defiance in the damp air of Gabba as Deep and Bumrah steer India towards a likely draw on Day 4
Jhulan Goswami stand: Another historic moment at Eden Gardens
KOLKATA: At 6.58 pm on a misty winter evening near the Eden Gardens change rooms, Jhulan Goswami took the stage. And said she was speechless.
DEVESH HITS 64 TO LEAD MODERN ENGLISH'S CHASE IN HARRIS FINAL
MUMBAI: Modern English School have put themselves in a good position after scoring 263/8 at stumps on Day 2 of the Harris Shield final against Anjuman I-Islam Allana School, at the Brabourne Stadium.
Hayley shines, WI level Series with big Victory
The visiting skipper hit a 47-ball 85* after taking 2 wickets to help the Caribbean women level the 3-match T20 series
