'You are the digital ambassadors of India all over the world. You are the brand ambassadors of Vocal for Local." These inspiring words from Prime Minister (PM) Narendra Modi during the presentation of the first-ever National Creators Award earlier this year highlight the transformative role of India's creative economy. Today, our creators are not just storytellers; they are nation-builders, shaping India's identity and showcasing its dynamism on the global stage.
As the 55th International Film Festival of India (IFFI) kicks off today in Goa, the spotlight is firmly on the theme, ''Young Filmmakers - The Future is Now". Over the next eight days, IFFI will showcase hundreds of films, host master classes with industry stalwarts, and honour the finest in global cinema. This convergence of global and Indian cinematic excellence underscores India's creative economy as a powerhouse of innovation, employment, and cultural diplomacy.
India's creative economy has emerged as a $30-billion industry, contributing nearly 2.5% of GDP and providing livelihoods to 8% of the workforce. Spanning cinema, gaming, animation, music, influencer marketing, and more, the sector reflects the vibrancy of India's cultural landscape. With a thriving influencer marketing sector valued at ₹3,375 crore, and over 200,000 full-time content creators, this industry is a dynamic force driving India's global aspirations. Notably, more and more cities, such as Guwahati, Kochi, and Indore, are becoming creative epicentres, fuelling a decentralised creative revolution.
This story is from the November 20, 2024 edition of Hindustan Times.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 20, 2024 edition of Hindustan Times.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Crew member's death on Anupamaa set is institutionalised murder: AICWA
Kumar Mandal died after getting electrocuted on the sets of the TV show Anupamaa on November 14.
I was terrified of singing: Michelle on her first musical
Actor Michelle Yeoh feels that her upcoming film Wicked was irresistible: \"I've never done a musical or sung for a movie before. So, I was very grateful for the opportunity. That was the key that drew me to this role.\"
Keerthy Suresh to tie the knot with boyfriend in December
Actor Keerthy Suresh is reportedly set to tie the knot with her long-time boyfriend, businessman Antony Thattil.
'IT WAS DEEPLY DISTURBING AND SHOCKING'
After temporarily losing his voice due to a health condition, composer-singer Shekhar Ravjiani recounts how the ordeal affected his overall well-being
One Tree Hill actor Paul Teal dies at 35 due to cancer
Actor Paul Teal, who played the character of Josh Avery in the seventh season of the TV drama One Tree Hill, is dead at the age of 35 on November 15.
'I'D LOVE TO ACT IN AN INDIAN MOVIE'
Actor Michelle Yeoh says that Indian cinema has fascinated her for long. About the possibility of working in an Indian film, Yeoh, who won the 2023 Academy Award for Best Actress for her performance in Everything Everywhere All At Once (2022), says, \"I would love that. I love India. I've been to India quite a few times. I love the culture and the whole extravaganza of Indian movies because I think Indians truly love movies. They love the whole culture of movies. So, I would immediately respond with a resounding, 'Please call me'.
ANUPAMA STUNS ZHANG TO ENTER CHINA MASTERS SECOND ROUND
India's Anupama Upadhyaya recorded a stunning three-game win over world number 15 American Beiwen Zhang to progress to the women's singles second round at the China Masters Super 750 tournament here on Tuesday.
India breach Kudo wall to beat Japan, face China in final
His wards have been in control through their campaign, but India women's hockey team chief coach Harendra Singh had cautioned the players that Tuesday's Asian Champions Trophy semi-final against Japan won't be a cakewalk, despite the 3-0 win over them on Sunday.
In search of the right captain
Hunt for captain may decide the highest price tag as half the teams are yet to name their captain for IPL
Nadal loses to Botic in likely final match
Rafael Nadal bit his lower lip and his eyes scanned the stands as he stood alongside his Davis Cup teammates for Spain's national anthem Tuesday before what he - and everyone - knew might be the last match of his career, a 6-4, 6-4 loss to Botic van de Zandschulp of the Netherlands.
