GLASS HALF FULL?
No one wanted to break the bank for bilateral cricket. It is worth noting that the current value falls well short of the ₹78.9 crore Disney Star paid for bilateral cricket in 2023 (the final of the year of the deal) – it was a back-heavy five-year deal – reiterating, that the space isn’t growing.
While the escalation in value may be modest – BCCI received a premium of 40 % in the last cycle – Indian board officials would want to look at the developments with a glass half-full perspective.
The IPL, packaged in a dedicated two-month window featuring world’s best cricketers in the popular T20 format, has well and truly established itself as the premier revenue-generating competition for the game’s richest board. The market response to Indian bilateral cricket, in fact suggests they remain relevant.
This story is from the September 01, 2023 edition of Hindustan Times.
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This story is from the September 01, 2023 edition of Hindustan Times.
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