The drinks giant, which owns brands such as Baileys and Smirnoff, announced the move in a court filing in the US yesterday.
Last month Mr Combs' business began legal action claiming the DeLeon tequila brand co-owned by the two groups, and Ciroc vodka brand, which is owned by Diageo but has collaborated with Mr Combs, were typecast as "black brands". His legal filing said "Rather than equal treatment, Diageo has treated Mr Combs and his brands worse than others because he is black.
"Diageo has typecast Ciroc and DeLeon, apparently deciding they are 'black brands' that should be targeted only to 'urban' consumers." Combs Wines and Spirits said its drinks brands had been "starved" of production, distribution and sales resources compared with others, such as Casamigos tequila, which Diageo bought from George Clooney in 2017.
On Tuesday, Diageo filed its own legal proceedings, adding: "Mr Combs' bad-faith actions have clearly breached his contracts and left us no choice but to move to dismiss his baseless complaint and end our business relationship.

Diageo in Diddy racism row

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.