AFTER a few years on pause during the pandemic, City returned to preseason tours in 2022.
Pep Guardiola took his players to the United States in 2022 before heading to the Far East last year in trips where football is often a secondary factor.
The main aim for the club is to promote themselves with an audience who rarely gets to see them up close, earning more global appeal and money as a result.
That doesn’t mean that there is no footballing upside though. Erling Haaland and Mateo Kovacic are among the new signings that have been able to bed into the team during this time, and it has also been a critical time for academy players.
This story is from the June 26, 2024 edition of Manchester Evening News.
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This story is from the June 26, 2024 edition of Manchester Evening News.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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