AS WE step into 2025, it's clear that trends of the beauty world are getting a face lift. While some fads vow to continue - such as 2024's blush trend - new buzz words such as 'prejuvenation' promise to bring a fresh face to the industry. Here are some hotly anticipated beauty trends that experts say to watch out for in 2025.
SKINCARE AND MAKE-UP HYBRIDS
The year 2024 saw tweens and Gen Z ers focus more on their skincare routines than ever. Children as young as eight were putting potent serums and anti-ageing products on their Christmas lists, according to the British Association for Dermatologists.
This obsession with skincare among the younger generations has forced make-up brands to pivot, making skincare-infused make-up a leading trend for 2025.
"Consumers are looking for items that simplify their routine without sacrificing performance," says Oriflame's senior marketing director Lydia Smeds.
This comes in the form of SPF-infused foundations, lip-nourishing balms and peptide-pumped BB creams.
This story is from the January 10, 2025 edition of Manchester Evening News.
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This story is from the January 10, 2025 edition of Manchester Evening News.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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