The Centre issued new guidelines on Wednesday aimed at curbing misleading advertisements by coaching institutes, banning deceptive claims such as guaranteed 100 per cent selection or job security.
These guidelines, finalised by the Central Consumer Protection Authority (CCPA), follow numerous complaints lodged via the National Consumer Helpline. So far, the CCPA has issued 54 notices and levied penalties totaling approximately Rs 54.60 lakh.
"We have seen coaching centres deliberately concealing information from prospective students. Therefore, we have come out with the guidelines to provide guidance to people involved in the coaching industry," Consumer Affairs Secretary Nidhi Khare told reporters.
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