In sync with change

In order to tackle emerging challenges—like misinformation and lack of media accountability—in the communication landscape, an efficient strategy is required to utilize innovation optimally

- CHAITANYA K PRASAD

As the world awaits the impact of the changes taking place in the global order, the important question remains: do we need a new communication and information landscape to address the transformations occurring at multiple and multilayered levels? The changing communication landscape has an important role to play in the shifting paradigm across nations, regions, and continents. It is undeniable that the implications of information overload, stress, and the influx of data can cause a sort of information fatigue due to the constant flow from multiple sources. This phenomenon continues to make huge waves in the multipolar geopolitical world.

In today's interconnected society, every issue is debated, analyzed, and perceived through tools of instant communication on a 24/7 basis. The rapid dissemination of information has led to narratives that evolve swiftly, influenced by shifting perceptions and biases. This constant flux presents new challenges, obstacles, and limitations that restrict the role of communication in the geopolitical space. The immediacy of information exchange can exacerbate misunderstandings and escalate conflicts before there is time for measured responses.