"If you were discriminated against by Disney or its subsidiaries (ABC, ESPN, Marvel, etc), just reply to this post to receive legal support," Musk said Tuesday in a post on X.
The outreach came the same day actress Gina Carano sued Disney and Lucasfilm, with Musk's financial backing, for wrongful termination from "The Mandalorian," a television series inspired by the Star Wars franchise.
The lawsuit and solicitation of additional complaints are the latest escalations in Musk's beef with Disney and its CEO Bob Iger, a feud that kicked off several months ago and has shown little sign of letting up.
On Tuesday and Wednesday, Musk published several tweets that were critical of Disney.
In an interview with CNBC Wednesday, Iger declined to comment about Musk.
Debra Aho Williamson, an independent JOURNAL, ent tech analyst, said Musk's Disney fight is a warning sign for brands that advertise on X, as it shows he is willing to target companies that anger him.
"He clearly wanted to call out Disney," she said. "Does an advertiser want to get caught up in that? Do they want to be the next Disney that is going to be the target of Musk's ire? I think a lot of brand advertisers don't want to be in that position." Since the feud started, Musk has called for Iger to be fired. He has also thrown his support behind Nelson Peltz, the activist shareholder trying to shake up Disney who is seeking a seat on the company's board.
Representatives for X, Disney, and Peltz didn't respond to requests for comment.
This story is from the February 09, 2024 edition of Mint Mumbai.
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This story is from the February 09, 2024 edition of Mint Mumbai.
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