The advertising industry navigated a turbulent 2024, grappling with economic challenges that impacted consumer spending and marketing budgets. Navin Khemka, chief executive, South Asia at EssenceMediacom, described the year as "extremely tough", attributing the slowdown to high food inflation, subdued rural demand, and cautious startup spending.
"We began 2024 with ambitious targets, but macroeconomic factors like reduced disposable incomes forced us to revise our outlook," said Khemka. The rural market, a traditional growth engine, experienced a downturn for most of the year. "Demand picked up slightly in the last quarter, but it wasn't enough to offset earlier sluggishness. Inflation and uneven monsoon rains worsened the situation," he added.
This story is from the January 01, 2025 edition of Mint New Delhi.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January 01, 2025 edition of Mint New Delhi.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
India, Oman FTA negotiations over
India is not seeking customs duty concessions on over 100 product categories in FTA with Oman. AFP
PSB to raise ₹2k cr via QIP in Q4: CEO
State-owned Punjab and Sind Bank (PSB) plans to raise ₹2,000 crore through qualified institutional placement (QIP) during the ongoing quarter, a top official of the bank said.
NCLT Directs Tulip Hotels' Liquidation
The National Company Law Tribunal (NCLT) has directed the liquidation of debt-ridden Tulip Hotels, as the tribunal failed to receive any bidder during its insolvency resolution process within the prescribed timeline.
Nailing the 'smart business casual' code during winter
Looking 'smart casual' is easy if you build a wardrobe around versatile separates like blazers and trousers
AESL order book swells to ₹54,700 cr
Adani Energy Solutions Ltd has won two new transmission projects, helping swell its order book to ₹54,700 crore—more than three times the work order it had at the start of the current fiscal in April 2024.
Life, accident insurance coverage may be doubled
The initiative aims to strengthen financial security, especially for economically weak sections
Trump and the threat to global trade: Much ado about nothing?
His past moves won little success even as key changes since have made world trade less vulnerable
Guide to investing in global stocks via Liberalized Remittance Scheme
From KYC to investments: Indian platforms are streamlining stock investments in the US, other global markets
Union Budget Likely To Offer Personal Income Tax Relief
in the July 2024 budget. The bold move to revamp the individual income tax regime comes at a time economic growth is expected to moderate to 6.4% in the current financial year, below the post-pandemic average of 8.3% seen in the preceding three financial years.
House sale tax: Are furnishings deductible?
I am planning to sell my house in a few months and want to understand how to calculate the cost of acquisition for all tax purposes.
