Air India, owned by the Tata group, will discontinue the Vistara brand on completion of its merger with Tata SIA Airlines Ltd, the operator of Vistara airline, chief executive and managing director Campbell Wilson said.
Vistara, in comparison, is well-known mostly in the Indian market. However, the brand will preserve the Vistara legacy in the new venture, Wilson added. Air India’s Maharajah brand, on the other hand, will be retained and is being modernised.
This story is from the March 01, 2023 edition of The Business Guardian.
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This story is from the March 01, 2023 edition of The Business Guardian.
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