AWS FUELS GROWTH OF INDIAN STARTUPS IN BHARAT'S SEASON FINALE
The Business Guardian|August 28, 2024
India's booming startup ecosystem, now the third-largest globally, is being accelerated by AWS through its innovative support and programs
AWS FUELS GROWTH OF INDIAN STARTUPS IN BHARAT'S SEASON FINALE

India has the world's third-largest startup ecosystem and is on track to become the third-largest economy globally. India offers abundant opportunities, great potential, and is home to disruptive innovators with transformative ideas. Furthermore, it has the second-largest developer base in the world, reinforcing its position as a leading technology and innovation powerhouse.

The 'Crafting Bharat - A Startup Podcast Series' is powered by AWS and is an initiative by NewsReach in association with VCCircle. The podcast aims to uncover the secrets behind successful entrepreneurs' journeys, providing valuable insights for aspiring entrepreneurs and business enthusiasts. The series is hosted by Gautam Srinivasan, a wellknown personality with a diverse range of TV and digital programs. He currently serves as a consulting editor at CNBC (India), CNNNews18, Forbes India, and The Economic Times.

In a podcast discussion with Kumara Raghavan, Head of Startup Sales at AWS India, we explored how Amazon Web Services (AWS) supports Indian startups through various programs and initiatives, enabling them to enter new and global markets. The conversation highlighted the growth of India's startup industry and how entrepreneurs leverage technology to solve widespread problems. For instance, MoEngage, a customer engagement platform, expanded into the ASEAN market with AWS's assistance. They gained networking opportunities to connect with over 200 CMOs across six ASEAN countries, leading to highquality business prospects. AWS's support and networking capabilities, along with the advantages of an Activate program, opens up new possibilities and helps lower the cost of curiosity for startups.

We are seeing Bharat in terms of Tier 2 and Tier 3 cities and towns emerge as a fertile ground with over 50% of DPIIT recognized startups coming from these areas today. What's your sense of the transformative effect of these Bharatiya startups in making India atmanirbhar

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