The premium notebook segment, priced above USD 1,000, saw significant growth of 7.6 percent YoY, driven by online festival sales.
The consumer segment, however, registered a 2.9 percent YoY decline despite aggressive discounts offered by vendors across e-commerce platforms.
In contrast to the overstocking observed during the same period in 2023, demand in the third quarter of 2024 (3Q24) was more organic. Vendors refrained from overstocking, leading to the marginal decline, according to the report.
The commercial and enterprise segments showed positive growth, with YoY increases of 4.4 percent and 9.6 percent, respectively.
"The e-tail sales, which typically commence in the second week of October, started in late September this year, driving a surge in PC shipments," said Bharath Shenoy, Research Manager, IDC India and South Asia.
This story is from the December 02, 2024 edition of The Business Guardian.
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This story is from the December 02, 2024 edition of The Business Guardian.
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