The report is based on over 500+ survey responses by Indian content creators, and over 60 marketers in the April to June period of this year. Suneil Chawla, Co-founder, Social Beat, said on the launch of the report, "We were ahead of the curve in launching Influencer.in, and these trends confirm our belief that this Industry is integral to digital marketing. For we foresaw that content across multiple platforms, video content, and story-telling in regional languages will gain traction with growth in devices and Internet access. We were confident that influencers across the spectrum, irrespective of their size, would be in demand from brands based on their style, specialty, and content. While video content is the preferred form of content due to its story-telling potential, the emergence of new social media tools is something to watch out for."
A summary of the report's key findings are:
This story is from the October 20, 2022 edition of The Business Guardian.
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This story is from the October 20, 2022 edition of The Business Guardian.
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