Monthly sales more than doubled, from 20 in 2019 to over 40 in 2024 and is projected at 70 in the next four years. Luxury brands such as Audi, Mercedes, BMW and BYD have acquired a noticeable presence in showrooms across 13 states, as per an Anand Rathi research of automobile trends gathered through travel across the country and covering 8000+ kms on road. The findings are based on meeting with dealers and distributors in locations ranging from including Dewas and the outskirts of Indore in Madhya Pradesh, cities in Rajasthan (Jodhpur, Pali, Barmer, Sumerpur), Amravati and Aurangabad in Maharashtra, Jalpaiguri in West Bengal, Assam, Rohtak in Haryana, Amritsar in Punjab, Bilaspur in Chhattisgarh, Lucknow and Kanpur in Uttar Pradesh and Anand and Nadiad in Gujarat The two-wheeler market in India is seeing new-age riders upgrading from basic 100cc motorbikes to 125cc models and beyond. While Hero MotoCorp's collaboration with Harley Davidson to produce 440X model has been particularly successful, despite dominating the market with a 38 per cent share with models such as Splendor, Passion and Delux, the two wheeler giant is faced with competition in parts of Madhya Pradesh.
This story is from the June 02, 2024 edition of The Business Guardian.
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This story is from the June 02, 2024 edition of The Business Guardian.
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