This move marks a major milestone for the company, which began operations in December 2023 and has already established itself in Gujarat and Karnataka.
George Donchenko, Viva Money's Country Manager, expressed his enthusiasm about entering the competitive Maharashtra market. He emphasized the company's unwavering commitment to "simplifying access to finance for Indian citizens by focusing on speed, customer-centricity, and innovation."
Viva Money's approach aims to bridge the gap in financial inclusion by offering credit facilities through its mobile app. This caters to both formally employed individuals and self-employed individuals, who may face challenges obtaining loans through traditional channels.
This story is from the June 15, 2024 edition of The Business Guardian.
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This story is from the June 15, 2024 edition of The Business Guardian.
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