In a bid to expand its digital footprint exponentially, the perfume giant has acquired a prime piece of virtual real estate within the PartyNite Metaverse, aptly naming it as Rasasi-World where fragrance and storytelling unite to offer an unparalleled immersive experience.
Rasasi World is set to redefine the way one interacts with fragrances and connects with brands. Rasasi World stands as an acre of land bought as a digital collectable within the PartyNite ecosystem which has a Rasasi storefront and a few forests from where the best quality agarwood is sourced, which is a parallel to the forests across 4 countries: India, Sri Lanka, Cambodia, and Indonesia IRL. Adding a layer of interactivity, within RasasiWorld, a Gen-AI fueled perfumer Talha will be teaching a step-by-step method to make perfumes.
This story is from the November 28, 2024 edition of The Business Guardian.
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This story is from the November 28, 2024 edition of The Business Guardian.
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