YouTube unveils 1st official shopping channel
The Business Guardian|June 22, 2023
According to Yonhap news agency, YouTube is set to debut its inaugural shopping channel for live commerce in South Korea on June 30. The country already boasts a thriving live-streaming commerce industry, with tech giant Naver (035420. KS) leading the way
YouTube unveils 1st official shopping channel

This makes South Korea an ideal test market for YouTube, which is owned by Alphabet (GOOGL.O), as the company seeks to enhance its “shoppable” capabilities.

This story is from the June 22, 2023 edition of The Business Guardian.

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This story is from the June 22, 2023 edition of The Business Guardian.

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