The popular textile traditionally dyed with indigo is emblematic of the culture of the Yoruba people, one of Nigeria's majority ethnic groups.
The cloth is typically used for traditional outfits often worn by Nigerians for special occasions, weddings and parties.
The 21-year-old customer slides her fingers over different brightly coloured fabrics to distinguish traditional Nigerian cotton from polyester versions made in China.
As Africa's most populous nation grapples with high inflation that has left many struggling, Chinese counterfeit adire products have become an attractive option.
But the imported textiles are challenging the long-established clothing industry in Nigeria, producers and traders say.
This story is from the June 14, 2024 edition of The Citizen.
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This story is from the June 14, 2024 edition of The Citizen.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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