The simple design of the character - who is not a cat, but a little girl from London according to Sanrio, the company behind Kitty - has mileage as a money-spinner for years to come, experts say.One woman in California in the US has amassed so much Hello Kitty merchandise that her husband built her a pink so-called "she-shed" to keep it in.Stuffed inside are thousands of toys and other items featuring Kitty and her eye-catching red bow, including rows of sunglasses, a swivel chair and novelty gumball dispensers."People my age, you know, we are told many times, 'Hello Kitty is for little kids,' and I laugh at that," said Helen from Riverside County, conceding she is "50-plus".Helen drives a Hello Kitty-decorated SUV and runs the local fan club.Hello Kitty started life as an illustration on a vinyl coin purse.It has since appeared on tens of thousands of products - official and unofficial - including tie-ups with Adidas, Balenciaga and other top brands.The phenomenon shows no sign of slowing, with a Warner Bros movie in the pipeline and a new Hello Kitty theme park due to open next year on China's tropical Hainan island.

Hello Kitty now middle-aged

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.